4IR Impacts on Tourism Education and Industry
The advent of the 4th industrial revolution demands changes in the way Higher Education Institutions approach the future of tourism education and business. Issues raised in this paper concern the ways artificial intelligence (AI) is changing the tourism and hospitality industries. This paper questions the dynamics of Robotic teaching and expresses concern about the future of tourism education. Although the acceleration of the workforce reskilling or deskilling is as an imperative requirement, the paper argues that digital transformation and AI are more likely to depersonalise tourism through robotic management. The question that arises is whether this development substitutes for the human touch in a very socially interactive industry. Issues concerning recent technological developments and their impact on tourism education and industry are explored and discussed in this paper.
Keywords: Industrial Revolution (1,2,3,4), Impacts, Tourism Education, Tourism and Hospitality Industry, AI, Robotic Management
How to Cite
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.