Main Article Content
The tourism industry is fragile because tourists are highly vulnerable to various crises and disasters. Because of the safety concerns of tourists, the tourism industry can suffer as a direct result of internal political conflict. Political crises can increase the perception of risk at the tourist destinations. This paper aims to examine the underlying dimension of risk perception in the context of political crises. A qualitative approach was employed to gain multiple perspectives and a deeper understanding of risk perception from an international touristâ€™s perspective regarding political crises. The semi-structured interview technique was selected to identify the types of risks or fears of the respondents when travelling to the political crisis destination. There were 64 respondents, comprising both potential international tourists and tourists who had previously visited Bangkok. Some respondents had experienced political crisis incidents, others had not. Thematic analysis of the data resulted in the identification of 32 political crisis risk perceptions which were grouped into 6 main themes as follows: 1. Trust in government; 2. Feeling lost; 3. Political turmoil anxiety; 4. Feeling detained; 5. Hospitality distorted; 6. Lack of political crisis knowledge/background. Understanding risk perceptions regarding political crises will help destination managers develop more effective crisis management strategies for dealing with potential political crises in their countries.
Keywords: Touristsâ€™ Risk Perceptions, Political Crises, Dimension of Political Risk Perception
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.