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This paper discusses findings concerning sustainable tourism development in the village of Anogia, Crete. The discussion focusses on local authorities’ activities, plans and intentions in the development and promotion of niche tourism products. In so doing, the paper considers the initiatives undertaken by the Greek Ministry of Culture and Tourism in relation to the tourism promotion of Greece. In addition, the views of the Mayor and the Vice Mayor of Anogia are presented in a lengthy informal and semi-structured interview using an interview guide. The interview lasted approximately three-and-a-half to four hours. The interview took place at the Mayor’s office in the Municipality of Anogia, Crete, Greece.
Keywords: Niche tourism, Development, Promotion, Local Authority, Anogia, Crete
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